Digital Marketing
Foundation.
A comprehensive 45-day practical journey designed to build your core digital marketing skills from the ground up.
Master the essentials in
just 45 Days.
The 45 Days Digital Marketing Course is a complete beginner to intermediate level program designed to help you understand all major digital marketing concepts in a highly practical way.
This course covers website creation, SEO, social media marketing, paid advertising, content marketing, and freelancing basics. Each topic is explained step-by-step with practical assignments and live examples so students can apply their learning immediately.
The course is ideal for anyone who wants to start a career in digital marketing or promote their business online. By the end of the program, students will have strong knowledge of digital marketing tools and the confidence to work on real projects.
Program Details
- Duration 45 Days
- Format Classroom / Practical
- Eligibility Beginner Friendly
What You Will Learn.
10 comprehensive modules structured to take you from a complete beginner to a capable digital marketer in 45 days.
Intro to Digital Marketing
- Digital vs. Traditional Marketing comparisons.
- Overview of key digital marketing modules & terminology.
- Understanding consumer behavior and online sales funnels.
- Career opportunities and agency workflows.
Website Creation (WordPress)
- Understanding Domains, Hosting, and SSL certificates.
- Step-by-step WordPress installation and dashboard setup.
- Installing themes and essential business plugins.
- Designing professional landing pages without coding.
SEO Basics
- How Search Engines (Google) crawl and index websites.
- Primary keyword research tools and techniques.
- On-Page Optimization: Meta tags, headings, URL structure.
- Introduction to Off-Page SEO and basic link building.
Social Media Marketing
- Setting up and optimizing Facebook & Instagram business profiles.
- Organic content strategies to increase reach and followers.
- Effective hashtag research and community engagement.
- Reading and leveraging platform Insights & Analytics.
Google Ads Basics
- Understanding different types of Google Ads (Search, Display, Video).
- Creating a Google Ads account and billing setup.
- Structuring a basic Search Ad Campaign.
- Keyword match types (Broad, Phrase, Exact) and ad copywriting.
Content Creation Strategy
- Identifying and creating buyer personas for target audiences.
- Planning a 30-day content calendar for brands.
- Writing engaging, conversion-focused copy.
- Using Canva to design basic, high-quality social media graphics.
Blogging Basics
- Selecting a profitable niche for your blog.
- Writing articles that rank: formatting, structure, and readability.
- Integrating SEO keywords naturally into blog content.
- Introduction to blog monetization (AdSense, Affiliates).
Email Marketing
- Strategies for building and managing a clean email list.
- Introduction to email marketing platforms (e.g., Mailchimp).
- Designing and sending basic newsletter campaigns.
- Writing catchy subject lines to improve open rates.
Freelancing Basics
- Creating optimized profiles on platforms like Fiverr and Upwork.
- How to find clients and write winning proposal pitches.
- Building a starter portfolio without past clients.
- Pricing your digital marketing services competitively.
Live Practical Assignments
- Analysis of real-world marketing case studies.
- Hands-on usage of industry-standard marketing tools.
- Completion of weekly tasks graded by instructors.
- Final project submission and feedback session.